AMD Radeon Branding Emphasizes Efficiency Rather Than Performance
By Zewde Yeraswork, CRN
Nov. 15, 2010 4:03 PM EST
AMD (NYSE:AMD)’s high-end Radeon 6000 series graphics cards may be the first in the Radeon series not to bear the “ATI” title, which AMD dropped in August to simplify its name, but the chipmaker is still grappling with confusion around its brand.
“In a perfect world, we’d always like to see straight forward naming conventions from manufacturers that consistently convey information about a card or chip’s performance relative to other cards in their line,” said Mike Mahanay, general manager, sales and marketing at Portland, OR.-based system builder CTL.”There does seem to be a lot of confusion in the market around AMDs 6000 series cards.”
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