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CTL Pulls Ads From Facebook - Joins Stop Hate For Profit Boycott

CTL will be pulling our ads from Facebook, joining the July #StopHateForProfit Facebook boycott. CTL supports the demand for change and adds our voice to those asking Facebook to take decisive action on hate speech.

On June 17, 2020, an alliance of corporations like Color For Change and NAACP proposed a call to action for Facebook advertisers to halt ad spending on Facebook and Instagram for July 2020. The Stop Hate For Profit (#StopHateForProfit) campaign asks businesses “to stand in solidarity with our most deeply held American values of freedom, equality, and justice”. This campaign highlights Facebook profiting from policies that allow racist ads and hate speech. It encourages organizations to boycott conducting paid advertising on Facebook during July to draw attention to these issues and to pressure Facebook to change their policies.

Facebook has been a major topic of controversy in past years regarding the spread of misinformation and instituting a policy to not fact-check political ads. Recently, Facebook is under scrutiny for similar issues like monetizing hate speech, including discrimination in algorithms and actively suppressing voices in the Black community on its platform. Large corporations like North Face, REI, and Ben & Jerry’s are among our group in solidarity to hold Facebook accountable for the power they hold in creating positive change. 


Derrick Johnson, President/CEO of NAACP, encourages “any brand that claims to have the best interest of its consumers in mind should undoubtedly join the #StopHateForProfit campaign.” By supporting and standing in solidarity with the #StopHateForProfit campaign, companies alike are shining light on Facebook’s damaged credibility and not accepting disinformation during a time where we should be learning facts and unbiased truths. 


Stop Hate For Profit has made a list of targeted and actionable items asking Facebook to


Provide more support to people who are targets of racism, antisemitism, and hate

 

  • Create a separate moderation pipeline for users who express that they have been targeted because of specific identity characteristics such as race or religion. This pipeline must include experts on various forms of identity-based hate.
     
  • Create a threshold of harm on the platform where they will put a target of hate and harassment in touch with a live Facebook employee to help them address their concerns.
     
  • Release data from their existing reporting form around identity-based hate. For example, how many reports of hate speech based on race or ethnicity did they get in 2019? How many, and what kinds of actions were taken?

 

Stop generating ad revenue from misinformation and harmful content.

 

  • Create internal mechanisms (for every media format on every Facebook platform) to automatically remove all ads from content labeled as misinformation or hate.
     
  • Change the advertising portal on all Facebook products to tell advertisers how often their ads were shown next to content that was later removed for misinformation or hate.
     
  • Provide refunds to advertisers for those advertisements
     
  • Prove it: send out an audited transparency report specifically addressing these suggestions.

 

Increase Safety in Private Groups on Facebook.

  • At the request of a member of a private group, provide at least one Facebook-affiliated moderator per group with more than 150 members. Consider more moderators for even larger groups.
     
  • Create an internal mechanism to automatically flag content in private groups associated with extremist ideologies for human review. This content and associated groups would then be reviewed by internal subject matter experts on extremism.

We encourage anyone and everyone that is able to join this campaign to do so. CTL supports the demand for change and is actively aligning our business practices to not only be more inclusive but equitable and safe for all. This also means taking a stance against a powerful platform that needs to take responsibility for its complicity. Join us in speaking up and fighting for what’s right and stop hate for profit. 

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