January 28 is International Reduce CO₂ Emissions Day. Here's how CTL approaches these initiatives.
By Mike Mahanay, CTL Vice President of Strategic Partnerships, B Corporation Officer, and B Local PDX Board Community Engagement Chair.
The climate crisis demands urgent action, and businesses have a unique opportunity—and responsibility—to lead the way. At CTL, we are proud to be the first certified B Corporation Chromebook brand, a distinction that reflects our unwavering commitment to balancing profit with purpose. As a certified B Corp, we don’t just talk about sustainability—we embed it into the fabric of our operations. From reducing CO₂ emissions to fostering innovation that supports a healthier planet, we’re setting the standard for being a responsible corporate citizen in the tech industry. In this post, we’ll share how CTL is taking measurable steps to address climate change, empower employees, and inspire others to join us in building a more sustainable future.
At CTL, our designation as a B Corporation is more than just a certification—it reflects our deep commitment to positively impacting people, the planet, and our broader community. As the first computer manufacturer to achieve this milestone, we hold ourselves to the highest environmental and social responsibility standards. Being a B Corp means we are accountable not just to shareholders but to all stakeholders, including our employees, customers, and the environment. This commitment drives our decision-making, from implementing sustainable manufacturing processes to setting ambitious goals to reduce our carbon footprint. At CTL, sustainability is not an afterthought; it’s embedded as an organization value to create technology solutions that empower people while protecting the planet for future generations.
We believe that meaningful sustainability starts from within—and that means empowering our employees and customers to make greener choices.
EV Charging Stations. One way we’re fostering change is by encouraging the adoption of electric vehicles. We’ve installed EV charging stations at our facilities to make it easier for employees to transition to more sustainable transportation, reducing emissions from daily commutes.
Hybrid Work Model. Additionally, our hybrid work model and flexible work-from-home policies significantly cut down on commuting-related carbon footprints while promoting work-life balance.
Virtual Meeting Enablement. Furthermore, we’re proud to support sustainable collaboration through our Google Meet video collaboration solutions, which enable effective virtual meetings and reduce the need for travel. We're extending our sustainability efforts beyond our organization by providing technology that helps businesses and individuals minimize their environmental impact.
Carbon Offset Program. At CTL, operational excellence is synonymous with sustainable innovation. Our commitment to environmental stewardship is exemplified through initiatives like our Climate-Positive Program, where we plant a mangrove tree in Africa for every order placed on ctl.net. Mangrove trees are exceptional carbon sinks that absorb significant amounts of CO₂ and contribute to coastal ecosystem health. This initiative ensures that each online purchase offsets the carbon emissions associated with its production and delivery and contributes to a climate-positive future. By integrating carbon offsetting into our business model, we empower our customers to join us in making a tangible, positive impact on the environment with every transaction.
Emissions Reductions for our Headquarters. Our commitment to sustainability can be seen in the emissions reduction targets in our sustainability report. We recognize that achieving these types of goals requires dedication and innovative approaches to our business model. One such initiative is our Chromebook Buyback Program, designed to drive a circular economy by repurposing end-of-life devices. Through this program, we purchase and refurbish CTL Chromebooks for reuse, and in doing so, we recover value for our customers while significantly reducing electronic waste. This initiative extends our products' lifecycle and minimizes the environmental impact associated with manufacturing new devices. By embracing such forward-thinking strategies, CTL is meeting its sustainability targets and setting a benchmark for responsible innovation in the technology sector.
True sustainability transcends organizational boundaries; it involves inspiring and leading change across the entire technology sector. By collaborating with partners and engaging in open dialogues about our sustainability journey, we hope to influence broader environmental stewardship and encourage other organizations to adopt similar practices. Through these efforts, CTL strives to catalyze positive change, demonstrating that operational excellence and environmental responsibility can—and should—go hand in hand.
These initiatives demonstrate our commitment to sustainability and reflect our belief that small, collective actions can create a downstream effect of positive environmental change. We’re making strides toward a more sustainable future, one initiative at a time.
Learn more about CTL's sustainability initiatives
